![]() ![]() A survey of 520 respondents was selected in Riyadh market based on convenience-sampling method to test the hypothesized relationships using structural equation model (SEM) with maximum likelihood estimation. ![]() The questionnaire was adapted from one previously used in Brazil. The study adopted the self-administered survey methodology technique using a pre-validated pre-piloted questionnaire. The study is also set out to examine the relationship of consumers’ attitude towards counterfeit product with purchase intention. 15th Edition, Prentice Hall, Saddle River.Ĭounterfeit Products and the Role of the Consumer in Saudi ArabiaĪttitudes, Counterfeiting, Consumer, Saudi ArabiaĪmerican Journal of Industrial and Business Management,ĪBSTRACT: The aim of this paper is to investigate the key antecedents of Saudi consumers’ attitudes toward counterfeit products. ![]()
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